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Former Healthline CEO launches digital patient engagement startup

Feb '14

Portland, Oregon-based GreenField Health, a subscription-based primary care clinic, has agreed to pilot Conversa Health’s digital patient engagement platform to try out the startup’s “digital checkups”, which collect structured feedback on patients’ progress and outcomes between visits.

Earlier this month Conversa Health announced the launch of its business, which was founded by former Healthline CEO West Shell III and former WebMD exec Dr. Phil Marshall. The company also recently announced that Anna-Lisa Silvestre had joined as Chief Marketing Officer after serving as Kaiser Permanente’s vice president of online services.

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