Patient-doctor communication tool Conversa scores backing from Northwell Health

Patient-doctor communication tool Conversa scores backing from Northwell Health

Patient-doctor communication tool Conversa scores backing from Northwell Health

Conversa, a communication platform connecting doctors with patients, received a cash infusion of $8 million.

Northwell, touted as New York's largest healthcare system with 22 hospitals, led the funding round. Epic Ventures, Healthgrades and current investors also contributed to the effort.

Northwell Health's executive director Joseph Schulman will join Conversa's board of directors.

In 2015, Conversa closed a $2.5 million seed round with angel investors. The San Francisco-based company used the capital as a means of expanding its technology. Among the services it offers is Digital Checkup, which handles customer relationship management.

Conversa also automates the delivery of personalized messaging, based on a profile derived from electronic health records, biometric devices and self-reported data.

The goal is to assist doctors in gathering feedback on patients' progress and outcomes between visits.

Northwell's investment comes at a time when more health care specialists hustle to improve patient relationship management — a new category of health care solutions that aims to keep track of patients. For more coverage, see Frost & Sullivan's recent report.

Earlier this week, the firm backed another company in the space — HealthReveal — which equips providers with data analytics and remote monitoring to ensure patients receive guideline-directed medical care.

Northwell provided $500,000 to HealthReveal's Series A funding, boosting the original fundraising effort from a few months back to $11.3 million. That round included GE Ventures, Greycroft Partners and Flare Capital Partners.